8. Amica Strategic Partnership RFP

The Problem: Amica and their media agency came to Roku looking for a really cutting-edge, splashy idea to help differentiate their brand from the competitive insurance market. They had precise targeting profiles that they wanted to reach and they gave us1 week to come back with a comprehensive idea.

The Solution: I came up with a playbook of ideas that Amica could activate on Roku at different budget tiers. The ideas could reach their target audience via 1:1 targeting in unique ways, by layering different targeting segments within Roku’s large network of customers. They could utilize Roku’s expertise as an entertainment platform to circulate content opportunities that felt super on brand and helped push Amica’s offer and brand message.

The Result: Amica purchased all aspects of the proposal outlined, which was a huge win for me professionally and my ability to craft brand-right ideas, as well as for the sales bottom-line that quarter.